Hill Relaunch Party: Renewed Vision and New Horizons

On September 15, on the terrace of Ember & Embar, the Hill editorial team held a vibrant party dedicated to the relaunch of its brand and a change of concept. The event became a symbol of internal renewal and the magazine's entry into the international market. Under the slogan Same same but different, Hill seeks to unlock Uzbekistan's potential in business, culture, and fashion, engaging investors with aesthetically appealing content.

Alsu Bashar, Hill's new CEO and editor-in-chief, shared her vision for the brand's evolution: "Hill was initially focused on Uzbekistan's fashion and cultural scene. We've now redefined our concept to emphasize business, art, and fashion as a way of life." She also underscored the significance of expanding Hill's reach to new regions, with coverage now extending to Turkey and the UAE.

The gathering attracted distinguished guests from various industries, such as Andrey Peregudov, Deputy Chairman of the Board at Tashkent Invest; Anvar Yusupov, Regional Director of LWgroup; Azim Urmanov, General Director of Nobile Group; along with representatives from TBC Bank, Uzum management, and Koç Construction, as well as officials from the Turkish embassy.

Internationally recognized guests added a notable presence, including Schmidt, a silk development advisor; Kamilla Khusainova, Regional Manager of Tissot and Certina; and Tatiana Zhdanova, Owner of FCN Group. Designer and founder of LALI, Lali Fazylova, also captivated attention during the event.

The evening also highlighted business leaders such as Pulat Salikhov, Director of Development at Bizcon Group, the official distributor of VERTU and Jacob & Co, who introduced his company alongside Khoren Abrahamyan of CMJ Group, the distributor for TOUS and Time. Other prominent guests included Maria Turanova, Director of Prive 7 international beauty salons, and Oygul Musakhanova, owner of the Ribambelle international restaurant chain.

A special performance by Uzbekistan's People's Artist Sevara Nazarxan brought an added celebratory tone, alongside a raffle with gifts from partners like TOUS, Time, Tissot, Certina, VERTU, Chrono, Prive 7, Cashmere and Silk, and New Millennium Eyewear.

Hill announced its plans to increase circulation to 5,000 copies and publish special editions, with an innovative approach that includes exclusive expeditions across Uzbekistan, capturing the country's beauty through photo sessions. "We are also establishing our own award to support local art," shared Alsu Bashar, indicating Hill's commitment to uplifting the local cultural scene.

Hill thus continues its legacy, embracing both tradition and progress to expand the possibilities for business and culture in Uzbekistan.

Maria Fyodorova, Director of Cashmere and Silk, remarked on Hill's concept as closely aligning with her own brand's ideals, while Lyubov Shlyakhtenkova of VERTU emphasized the value of partnering with the magazine. The gathering of influential and creative professionals underscored Hill's pivotal role in Uzbekistan's business community.