From a Modest Workshop to an International Empire
TOUS is a renowned Spanish brand known for its fine jewelry and sophistication. Founded in 1920 in Manresa by Salvador and Teresa Pons Mas, the company originally began as a watch repair workshop. The turning point came in 1985 when Rosa Oriol, who had taken over the company, was inspired by the image of a teddy bear. This led to the creation of the iconic brand mascot: the 'Teddy Bear,' which became a symbol of tenderness and love.
Since then, TOUS has become synonymous with stylish, unique jewelry. In 1990, the brand expanded by opening boutiques not only in Spain but also abroad, marking its rise as an international brand. TOUS collections have always blended tradition with contemporary trends, with each design being unique and reflecting distinctive geometric shapes, luxury, and elegance.
In 2020, the brand made its debut at Fashion Week with the TOUS HOLD collection, which gained attention for its elegance and modern design. This move solidified TOUS's global position, with the brand collaborating with renowned media outlets such as Vogue. Actress Jenna Ortega became TOUS's ambassador. Her energy and style perfectly reflect the brand's spirit, and her involvement in campaigns helped attract a new generation of fans.
In 2024, TOUS opened a new store, Casa Patio, in Seville, showcasing the collections of TOUS, TOUS Atelier, and TOUS Studio. TOUS also operates the TOUS CASA PATIO jewelry school, which nurtures jewelry artistry and supports young talents. The brand is an example of how passion for craftsmanship and loyalty to tradition can transform a family business into a global brand, uniting generations and inspiring the creation of unique jewelry masterpieces.
