Fashion TV Comes to Uzbekistan: A New Era for Central Asia's Fashion Industry
Fashion TV is ushering in a new era for Central Asia’s fashion industry with the opening of its representation office in Uzbekistan. The arrival of the legendary channel, synonymous with style, luxury, and innovation for three decades, strengthens the region’s global presence and creates a bridge between Eastern traditions and Western aesthetics. With Fashion TV already reaching nearly 500 million households worldwide through cable television, Uzbekistan now gains access to exclusive fashion shows, interviews with top models and designers, and groundbreaking creative projects.
Fashion TV owners Maria and Michel Lisovsky explain that their decision to expand into Uzbekistan was influenced by the country’s deep cultural heritage and its increasing interest in global brands. “We see enormous potential in Central Asia, and Uzbekistan, as the cultural and economic center of the region, was a natural choice for us. Our goal is not just to follow trends but to shape them, creating a space for experimentation and innovation. We are confident that Fashion TV will have a significant impact on all areas of fashion life in Central Asia.”
A special role in this expansion is played by Hayotullo Ismailov, creative director of the Italian brand Ereda, who has become the Fashion TV ambassador for the region. His vision of quiet luxury aligns with the tastes of the channel’s audience. “For me, becoming an ambassador for Fashion TV is an opportunity to bring Italian style to a region rich in its culture and traditions. Fashion should not only be beautiful but also accessible to everyone.”
Collaboration with HILL magazine will make this cultural exchange even more dynamic and beneficial. Alsu Bashar, editor-in-chief of HILL, emphasizes the significance of this partnership: “Our aim is to inform and inspire. Together with Fashion TV, we are creating a platform where Eastern aesthetics will meet European glamour. This is all part of a large cultural process happening thanks to brands of such scale.”
Fashion TV is present in 192 countries, has over six million followers on social media, and competes in ratings with TLC, Bloomberg, and CNBC. Over the course of its journey, it has launched more than 100 successful franchise projects. Its arrival in a new region is not just a reflection of the channel’s influence but a signal of the region’s growing significance in the global fashion landscape.
Fashion TV, HILL magazine, and the Ereda brand will work together not only to foster cultural exchange but also to shape trends, support emerging designers, and elevate Central Asia’s standing in the fashion world. Their collaboration extends beyond idea-sharing — they are set to transform the region into a global fashion hub.
Khayotullo Ismailov about working with Fashion TV in Central Asia
We have been working with Fashion TV for a long time, and I became part of this big family through my collaboration with the Ereda brand. Fashion is not just about following trends; it is a philosophy. I value authenticity, and I find it in Fashion TV. Fashion should be sincere and accessible, and I strive to implement this idea in Central Asia.
Ereda comes from the Italian word eredita, meaning ‘heritage.’ We use the finest natural fabrics — cashmere and silk — and in Uzbekistan, our key partner is the Cashmere and Silk boutique. Our mission is to introduce fashion lovers to the concept of quiet elegance and exceptional quality.
Fashion is constantly evolving, but I see a rising trend in quiet luxury, lightness, and naturalness. I want to bring the world’s attention to the talented designers of Uzbekistan, who are growing stronger each year. We hope that soon, they will secure leading positions on the global fashion stage.
HILL magazine has always been sincere and open. It doesn’t chase big names — it discovers talent. I hope that our collaboration will unveil new fashion visionaries and showcase unique places to the world. Together, we can bring fresh, inspired ideas to the fashion industry.
