The Art of Luxury: An Exclusive Interview with VERTU's Brand Rep

Nina Dubkova 4 june, 2026 Reading time: 5 min

Style: Dildora Kasimova, New Millennium · Photo: Bakhtiyor Valiev

Phones top to bottom: VERTU Iron Flip, VERTU Ayachta)

The luxury phone brand VERTU, renowned for its exquisite craftsmanship, recently showcased a unique collection in Tashkent. In an exclusive interview with Pulat Salikhov, the CEO of Bizcon Group, the official distributor of VERTU and luxury Swiss watch brands, we delved into the key features and unique characteristics of VERTU phones, as well as the company's future plans and current collaborations.

Official VERTU boutique

st. Magtymguly, 1A

+998 90 183 88 88

vertu.uz

@vertu.uz.official

HILL: Tell us about the VERTU lines presented in Tashkent.

P. S.: In our boutique, we feature several exclusive lines of VERTU phones that blend innovative technologies, elegant designs, and unique materials. The main lines include: VERTU Signature V. A classic line known for its distinctive design and use of precious metals and stones. These phones are handcrafted and boast exceptional build quality. VERTU Aster P. This line combines traditional craftsmanship with modern technologies. Made from titanium, leather, and sapphire glass, these phones ensure durability and a premium look. Metavertu. Tailored for business clients, this line offers high performance and data security. Phones are made of aluminum and leather, with unique security features and support for WEB3 technology. Metavertu 2. An enhanced version of the Metavertu line, featuring a more powerful processor and an AI-based assistant. The design is even more unique and recognizable. VERTU Iron Flip. This flip phone combines traditional design elements with modern technical solutions, making it truly distinctive.

Phones from left to right: Metavertu Carbon Texture, Aster P Gothic Alligator, Metavertu Iron Black Gold V

HILL: What materials, colors, and textures are used in modern VERTU designs?

P. S.: Modern VERTU phones continue the tradition of using premium materials: Titanium. Known for its lightweight and durability, it is the main material for phone bodies. Sapphire glass. Used for screens, making them scratch-resistant and less prone to chips. High-quality leather. Available in various colors and textures, including calfskin, crocodile, and lizard. Precious stones and metals. Gold, platinum, and diamonds are used to decorate exclusive models. Color options range from classic black and brown to bolder and brighter shades like red, blue, and orange.

HILL: Who is VERTU created for?

P. S.: VERTU phones cater to various users: Young users. Metavertu models with vibrant designs and modern features. Businessmen and professionals. Aster P and Iron Flip lines offer high security and functionality. Affluent clients. Signature V models are the most luxurious and exclusive, ideal for connoisseurs of unique and exquisite items.

VERTU Signature V Clous de Paris phone, Dildora Kasimova suit and tubeteyka, Swarovski ring and earrings

Him: VERTU Metavertu Dawning Orange phone, Brett Johnson jacket and polo, Caruso trousers. Her: VERTU Metavertu Dawning Orange phone, Dildora Kasimova suit, belt and tubeteyka, Swarovski ring and earrings

HILL: Tell us more about the special VERTU model with the inscription "Uzbekistan".

P. S.: The special VERTU model with national symbolism uniquely combines traditional craftsmanship and respect for Uzbekistan's culture. The model is adorned with elements of 18K gold and the national emblem of Uzbekistan. Custom engraving on the leather and metal elements of all VERTU phone models is available for those interested.

HILL: What is the target audience of VERTU, and does it overlap with iPhone customers?

P. S.: While VERTU and iPhone can both serve as status indicators, they target different categories of consumers. VERTU is not just a phone but a work of art, handcrafted using rare and expensive materials. It is intended for those who appreciate uniqueness, individuality, and exceptional quality. For young users seeking innovation and modern technology, the iPhone may be a good choice. But for those looking for something more than just a modern phone, VERTU remains the number one choice.

For those looking for something more than just a modern phone, VERTU remains the number one choice.

HILL: Does VERTU plan collaborations with artists to create special collections?

P. S.: VERTU has always been known for its high-profile collaborations. One example is models developed in partnership with Ferrari and Bentley. Today, VERTU collaborates not only with brands but also with artists and prominent figures. We plan to collaborate with the finest miniature artists from Uzbekistan, as we have a rich history and an amazing collection of unique patterns. It is imperative for us to make this collaboration happen!

HILL: What other premium services does your boutique offer?

P. S.: In addition to the phones themselves, VERTU offers a concierge service available 24/7. This service helps users with various tasks such as restaurant reservations, trip arrangements, event ticket sourcing, shopping advice, and even private jet bookings. Access to this service is part of the exclusivity for VERTU phone owners, emphasizing its premium status.

HILL: What are the brand's plans for the future?

P. S.: VERTU has always been and remains a symbol of luxury and exclusivity in the world of mobile phones. The brand's revival is driven by its unique ability to combine cutting-edge technology with handcrafted artistry and high-quality materials. In a modern world where mass production often prevails over individuality, VERTU offers something special: a device that not only performs its functions but also serves as a piece of art reflecting the style and status of its owner. The future of VERTU looks very promising, with ongoing development and improvements in technology to provide customers with the best solutions in communication and service.

Metavertu II Alligator Leather Uzbekistan Edition phone)

HILL: What are VERTU's expectations for Uzbekistan?

P. S.: Uzbekistan is a country with rich cultural traditions and a rapidly growing economy. We see huge potential in this market and a growing interest in premium and exclusive goods. By introducing VERTU in Uzbekistan, we aim to meet the demand for premium and luxury items that can emphasize the individuality and status of their owners. Our assumptions were confirmed as soon as we opened the store – VERTU phones were purchased not only by residents of the capital but also by citizens from neighboring countries.